There has been many influences, most notably the advancement of the Internet and the increase in globalisation, which have made the world what it is today. The Internet and globalisation have shifted the dynamics of the world; in the way countries perceive and interact with each other. The cultural identities of so many countries, especially in the developed world have also been influenced. An example of this can be seen looking at the leader of the First World, the United States of America, who would have the most influence on the rest of the developed nations, on areas such as the entertainment industry as well as sport and news. Celebrity culture, including Americanization, is a prime example of the United States having such influential power in Europe and even us here in Australia through what we see on the Internet, on television and radio.
The advancement of the Internet can be seen as a fundamental reason for the change in cultural identity today. The growth of the Internet has allowed for greater communication between all people, from many different cultures all communicating far more often, and with much greater ease, being a “force for freedom and democracy” (Chalkey et al., 2012, p17). From this, common interests can be made and aspects of an individual’s daily life can be shared. This coupled with the increased exchange of music, film, television and literature can lead to cultural homogenization. Before the Internet, global communication was difficult relying on telephone calls to speak and the mailing post to send information. The Internet has completely revolutionized the way the world communicates Continue reading
GLOBALISATION 